May 20, 2025

MIEKE HELLYN – INSPIRER

“Enthusiasm that is contagious” – that is Mieke Hellyn, Sales Manager at Winter & Company Belgium.

At Winter & Company, I see myself as an ambassador for our exceptional collection of creative cover materials in Belgium. My role focuses on two key audiences: firstly, the production partners — printers, packaging specialists, and finishers — who bring our materials to life. Secondly, the specifiers — end clients, authors, book designers, and publishers — who envision and select these materials for their projects.

My workday is a mix of indoor and outdoor activities. From my home office, I arrange meetings, follow up on quotations, and stay in touch with customers. When I am on the road, I meet clients and prospects, offering a structured overview of our collection using finished books, boxes, and other inspiring examples. Many clients really appreciate this personal approach – especially in a digital world where face-to-face contact has become rare.

What makes working at Winter & Company so special? It is the combination of a high-quality, extensive collection – available from just one sheet – and a dynamic, responsive Benelux team that is a pleasure to work with. Although Winter & Company is globally active, it clearly feels like a family business with a strong hands-on spirit.

What I enjoy most is the strong sense of values. Winter & Company places great importance on personal integrity, reliability, and service. These values align with who I am – what you see is what you get. I could never work for a company that does not share those principles.

My long-standing experience in the Belgian printing and packaging sector helps me to build trust and maintain great relationships. Many of the clients I work with today are people I have known for years – and it is incredibly rewarding to reconnect and collaborate again.

Reliability, fairness, authenticity, and quality are at the heart of what I do. Being part of a company that has stood for these values since 1892, with so many long-term employees and loyal customers, is something I am truly proud of.

THESE ARE MIEKE HELLYNS FAVOURITE PRODUCTS

FIND YOUR FAVOURITE PRODUCT

CREATIVITY – GUIDANCE – TRUST

Leading designers, converters and international brands have trusted us for over 130 years – for cover materials that set standards in creativity, quality and sustainability. We owe this success above all to employees like Mieke Hellyn, who are personally on duty for you at 24 locations worldwide.

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